Profile


I am a curious and incisive creative focused on trend forecasting, brand strategy, and communication, driven by identifying cultural and behavioural shifts and translating them into ideas that feel both relevant and essential.

My work is shaped by persistent observation and critical questioning. I examine overlooked spaces, emerging behaviours, and tensions within communities, using these insights to build clear and purposeful narratives.

I am ambitious and motivated to work in environments where thinking is valued as much as execution, particularly within trend forecasting, brand strategy, and communications.




Website
Tamara Patchett (Portfolio)
LinkedIn, Instagram




Awards

GFW Terry Mansfield Publication Award, Shortlist




Education


Nottingham Trent University,
BA (Hons) Fashion Communication and Promotion
2026

A West Nottinghamshire College,
Level 3 Extended Diploma Art and Design Practice, Commercial Design
2023



































Skills


Cultural & Trend Analysis

Identifying emerging cultural shifts and weak signals, translating cross-industry patterns into forward-looking insights.

Insight Development

Synthesising research into clear, actionable insights that define problems, reveal opportunities, and guide strategic direction.

Brand Strategy

Shaping brand positioning, audience definition, and narrative direction to ensure relevance within evolving cultural contexts
.

Campaign Thinking

Developing concept-led campaigns grounded in insight, with a clear link between idea, audience, and execution.

Visual Communication

Applying editorial design, typography, and art direction to support and elevate strategic ideas.






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